Meta Ads Management
Turn social media attention into business opportunities.
We plan, launch and improve Facebook and Instagram ad campaigns around your goal, your audience, your offer and your budget, and we report on what happened in plain language.
Audience
- Location
- Interests
- Lookalikes
Objective
Lead generation
Pixel + Conversions API
Illustrative sample, not a real client result
The basics
What is Meta advertising?
Meta Ads let you show your business to people on Facebook and Instagram. You choose who sees the ad (by place, interests and behaviour) and what you want them to do: message you, fill a form, visit your site or buy.
The platform is powerful but unforgiving. A good campaign depends on a clear offer, an ad worth stopping for and a landing experience that follows through. That's the part we work on with you.
What we offer
What we set up and manage
Campaign objectives
Awareness, traffic, engagement, lead generation and sales, chosen to match what you need, not what's easiest to run.
Audience strategy
Location, interests and behaviours, your own customer lists and lookalike audiences where they're available and suitable.
Creative planning
Static ads, carousels, reels and short video, with copy and offers written to match the audience and the page they land on.
Tracking and measurement
Meta Pixel and Conversions API set up where technically and legally appropriate, so results are measured, not guessed.
Testing and optimisation
Controlled tests of audiences, creative and offers, with budget moved toward what performs.
Reporting
A regular report covering spend, results and what we'll change next, in language you don't need a glossary for.
How it works
How a Meta Ads campaign runs
01
Discovery
Your goal, customer, offer, budget and what you've already tried.
02
Plan
Objective, audiences, budget split and how success is measured.
03
Creative
Ad copy and visuals prepared and approved by you before launch.
04
Launch
Campaigns go live in your ad account, with tracking checked first.
05
Optimise
We review results, test changes and adjust budget based on data.
06
Report
Regular, plain-language reports and a plan for the next cycle.
Tools and platforms
What we work with
We only list tools we actually set up and use.
- Meta Ads Manager
- Meta Business Suite
- Meta Pixel
- Conversions API
- Google Analytics 4
- Google Tag Manager
Where this works well
- Local service businesses looking for enquiries and calls
- Retail and e-commerce brands promoting products and offers
- Education and training providers filling batches
- Clinics and healthcare practices (within platform policy)
- Real estate enquiries and site visits
- B2B companies building awareness and lead lists
What you get
- Facebook and Instagram campaign setup and management
- Audience research, targeting and retargeting
- Ad creative planning and copy
- Pixel and Conversions API setup where appropriate
- Monitoring, testing and optimisation
- Agreed performance reporting
Working together
Scope, cost and ownership, stated plainly.
- Your ad spend is paid to Meta directly. Our management fee is separate.
- The ad account stays under your ownership. We ask for partner access, not passwords.
- We don't promise a fixed number of leads or a return on ad spend. Results depend on the offer, audience, creative, landing page and budget.
- Scope, creative volume and reporting frequency are agreed in writing before we start.
Questions
Meta Ads Management: questions we get asked
Do I need my own ad account?
Yes, and it should be yours. We'll help you set up a Business Manager and ask for partner access so we can manage campaigns without ever holding your login.
How much ad budget do I need?
It depends on your market and goal. We'll recommend a starting budget after a call. The budget is paid to Meta, and our fee is separate.
Do you create the ad creatives?
We plan and write the ads and can coordinate designs and short videos. What's included is agreed in the proposal.
How soon will I see results?
Ads can start delivering within days, but the first few weeks are mostly learning what works. We'll tell you honestly what to expect for your situation.
Can you guarantee leads?
No. Nobody honestly can. We control the setup, testing and reporting. Results also depend on your offer, price and how fast enquiries are followed up.
Let's talk about Meta Ads Management.
Tell us your goal and budget. We'll tell you what we'd do, what to expect, and what it would cost.