Google Ads Management
Reach customers when they are searching for your business.
Google Ads puts your business in front of people who are already looking. We build campaigns around what they search for, send them to pages that follow through, and measure the enquiries that result.
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Ad copy that matches the search and gives one clear next step.
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Another result
Ad formats
Campaign structure
- Campaign
- Ad group
- Keywords + ads
Conversion tracking
Illustrative sample, not a real client result
The basics
What is Google Ads?
Google Ads lets you appear when people search for what you offer, and in other places across Google, such as YouTube and partner websites. You pay when people interact with the ad, and you control the budget.
Which campaign type fits depends on your goal, product, audience, creative assets and budget. Search is often the starting point; the others are added when they make sense.
What we offer
What we set up and manage
Search campaigns
Ads shown for searches that match your services and locations, built from keyword research and real search intent.
Display and YouTube
Visual and video campaigns for awareness and remarketing, where they suit the goal.
Shopping and Performance Max
Product-led campaigns for e-commerce stores, where eligible and suitable.
Campaign structure
Campaigns, ad groups, ads and keywords organised so each search matches a relevant ad and page.
Conversion tracking
Conversion actions, GA4 and Google Tag Manager set up so you know which clicks led to enquiries.
Ongoing optimisation
Search term reviews, negative keywords, bidding and budget adjustments, and landing-page feedback.
How it works
How a Google Ads campaign runs
01
Research
Keywords, search intent, competitors and your service areas.
02
Structure
Campaigns, ad groups and a budget plan that fits your goal.
03
Ads and pages
Ad copy and landing-page alignment so the message carries through.
04
Tracking
Conversion actions, GA4 and Tag Manager checked before launch.
05
Launch and optimise
Regular reviews of search terms, bids and budget.
06
Report
Clear updates on spend, enquiries and next steps.
Tools and platforms
What we work with
We only list tools we actually set up and use.
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Google Merchant Center
- YouTube
Where this works well
- Local services people search for by name and area
- Clinics, schools and training centres
- E-commerce stores using Shopping campaigns
- Real estate and property enquiries
- Professional services and B2B lead generation
- Remarketing to people who have already visited your site
What you get
- Google Search campaign setup and keyword targeting
- Display and YouTube campaigns where appropriate
- Shopping and Performance Max where eligible
- Remarketing and audience strategy
- Ad copy, assets and landing-page alignment
- Conversion tracking, optimisation and reporting
Working together
Scope, cost and ownership, stated plainly.
- Google advertising spend is paid to Google directly. Our management fee is separate.
- The Google Ads account remains yours. We request manager or user access, not passwords.
- We don't guarantee a number of leads, a position on the page or a return on ad spend.
- Campaign scope, reporting rhythm and budget are agreed before launch.
Questions
Google Ads Management: questions we get asked
What's the minimum budget?
There's no single number. It depends on how competitive your keywords are in your area. We'll look at your market and suggest a realistic starting budget, paid to Google.
Will I be billed by Google or by you?
Google bills you directly for ad spend. We bill our management fee separately, unless a package says otherwise in writing.
Do I own the account and data?
Yes. The account is yours, we're added as a manager, and all history and data stay with you.
How long until it works?
Search campaigns can begin delivering within days. The first weeks are for gathering search data and tightening the targeting.
Do you guarantee first-page position?
No. Ad position depends on bids, quality and competition. We focus on relevance, tracking and cost per enquiry.
Let's talk about Google Ads Management.
Tell us your goal and budget. We'll tell you what we'd do, what to expect, and what it would cost.